Nowadays, social networks have become a main focus of companies’ marketing strategies . Above all, it is part of the essential axis of the strategies carried out by companies that are launched to sell through the internet. These are the so – called e-commerce.
This fundamental presence of social networks in business strategies is mainly due to the great impact they have on society. A new specialty is emerging in this area, social media marketing. This is mainly focused on giving visibility to companies through platforms such as Instagram , Twitter , Facebook , etc. All these networks have a large number of users, and therefore potential customers. For companies, it will be essential to create profiles in these media and produce interesting content that generates loyal customers for your brand.
Social media marketing, as we have seen, focuses on creating interesting business content for users of social platforms . The main objective is that this content attracts attention and is shared by users, so that it can reach a wider audience.
To start your company’s social media marketing strategies, you should start by analyzing and identifying what your objective is. It will be very difficult to achieve the success you expect with your strategy, if you do not specify specific and measurable objectives.
In addition, it will be beneficial if these objectives have a differentiating element of the brand that helps you position yourself and obtain profitability from the implemented strategy.
For example, your goals may be focused on achieving:
Once the objectives are properly defined, they will serve as a guide to progress in your social media marketing strategy successfully. In this way, it will be easier to develop the content that you should offer to your potential audience. Facebook Ads, for example, is an excellent tool in this regard, since the platform offers a wide variety of customizable options depending on your goals.
Content creation as part of your social media marketing strategies is effectively the responsibility of the company. However, thanks to the advanced tools for targeting and monitoring the performance of your content offered by the different platforms, you will be able to make the best decisions that optimize the results of the strategy.
Identify your target to be able to develop your marketing strategies in social networks
The next step in your Social Media Marketing in Rhode Island will be to deepen and study the target audience you want to reach. To do this, creating a buyer persona will be the best technique to get to know your audience.
A buyer persona is defined as a fictitious character that represents the ideal customer of your company. To create this customer prototype and compose a customer profile, it will be necessary to perform an audience analysis to identify demographic trends and user interests. A good option for this will be the use of the analysis tools that the RRSS offer, to extract the necessary information and properly create your buyer persona. Social media platforms such as Facebook, Instagram or Twitter offer a free report that contains information about the people who interact with your online profile in each medium.
In addition, to attract your target, it will be essential to have a communication strategy that complements your social media marketing strategy. In order to serve customers in the best way and ensure the customer experience, you can, for example, have a virtual number that customers who want more information can call. It is very important for e-commerce to incorporate some form of contact, since they are not in a tangible physical medium, consumers will need some means by which to obtain certain reliability that they are consuming a real good or service.
Beyond incorporating a contact number or email, there are new forms of communication between the client and the company. An example of them are chatbots or click to call. Chatbots are a means of instant messaging, to which society is very accustomed today. The client can get an immediate response from the company of their doubts without much effort. On the other hand, click to call are buttons that are incorporated into the websites and allow direct contact via the Internet between the client and the company, with a single click.
To achieve guaranteed success in your social media marketing strategies , you must select the platform that best suits the objectives you want to achieve with your strategy.
In a study carried out in January 2019, social media were classified based on the number of users:
As we can see, there are RRSS adapted to all kinds of cultures, areas, ages, etc. In this sense, select the one that offers the greatest advantages to your social media marketing strategies , according to the selected target and the brand image that you want to convey to consumers.
So, always remember to adapt the content and use of the RRSS to your target audience. For example, as we have seen, in China they use their own social networks, so if your target audience is young Chinese between 18-25 years old, you will have to use these specific platforms.
On the other hand, if your target is professionals and B2B sales, bet on LinkedIn. Or, if what you want is to target a younger audience, sell goods or services in B2C, look to impose yourself on Instagram, Facebook or even Snapchat.
Once you have established your social media marketing strategies by following the steps above, you can use the platform you have determined (or several of them if you have established it) as a point of sale. Many of the social media platforms already incorporate the direct purchase tool or function in it. Simply uploading a photo of the product and tagging it in a way that redirects you to direct purchase. In others, however, it will redirect you to your website or online store to complete the purchase.
In addition, to create a good social media marketing strategy for your company that will produce positive results in the future, you will have to create content on the platform that attracts consumers and that resembles the values that your online store transmits. By creating a social platform consistent with your vision and mission, you will achieve a competent e-commerce that will stand up to competitors’ websites. This is due to the fact that at present, consumers, especially young people, do not make a comparison of the products and services of the different brands on the websites of the online stores, but on their social networks, hence the importance to take care of this detail.
Today, social media is a way to reach a large audience of all ages and cultures. They have become an essential part of the marketing strategies of any company. You have to learn to use them optimally to make the most of them and obtain profitability from social media marketing strategies.