When you own a website a business, or simply a blog, you already know the huge impact social media marketing can have on your success. With more and more people using the different social media platforms, you just can’t even think about not having a presence there.
The truth is that it really doesn’t matter your industry, the kind of products or services that you sell, if you only write for fun, you want people to become aware of your brand. You want to be associated with relevancy, value, true knowledge, reliability, trust. These are just some of the goals you are trying to achieve when you decide to adopt a social media marketing strategy.
One thing that needs to be said is that social media marketing can take a lot of time. So, the first thing you need to do is to study your audience and see their preferred social media platforms. Then, and even though you should consider having a business page in all of them, you’re only going to dedicate most of your time to the ones that your audience uses more frequently.
When you want to increase your brand awareness, you can either choose between adopting a free strategy or a paid strategy. However, when you’re looking to see some returns quickly, the best you can do is a combination of the two. Plus, you need to make sure that you are consistent on your content sharing. Content is one of the best ways for your audience to see you have value. Therefore, they will be able to easily trust your brand. Just make sure that you use your content as a way to answer their questions, offer solutions to their problems, present news about the industry, and show them how you can do things better than your competitors.
More and more businesses are also trying to develop proper digital branding with SMS. You know how everyone is always glued to their smartphone nowadays. And even though they may not have Wi-Fi to check their social media accounts, your audience will always see your SMS. One of the best things about adopting a proper digital branding with SMS is that you can mix it with your social media marketing strategy. Why not send an SMS asking people to share your content to get a freebie? Or to offer them some kind of discount if they do something that you consider valuable for your business?
This is a great way to increase your brand awareness and, at the same time, engage with your prospects and customers.
One of the main aspects that are always referred in what comes to your social media strategy is the ability to get an increased social awareness via social influence. You know the influencers in your industry. You know which websites most of your target audience uses when they are looking for something specific. So, why not engage with them and see if there is a chance of having them mentioning you?