Are Hashtags Still Important? How to Find Good Ones?

Hashtags Help You Get Discovered (Still)

Yes — hashtags are still relevant on Instagram, TikTok, and LinkedIn. They make your content searchable and help algorithms categorize it. Used correctly, they boost reach and put your content in front of people who don’t follow you (yet).

How to Use Hashtags Effectively on Each Platform

• Instagram: Use 5–15 relevant hashtags per post (some in the caption, some in the first comment)
  
• LinkedIn: 3–5 highly targeted hashtags
  
• TikTok: Combine trending and niche hashtags
  
• Facebook: Less effective — use sparingly
  Quality > quantity. Avoid spammy, generic tags like #followme or #instagood.

How to Find the Right Hashtags for Your Niche

Use tools like Hashtagify, RiteTag, or Flick to discover top-performing hashtags in your industry. Check competitors’ posts and see which hashtags generate engagement. Choose a mix of large, medium, and niche hashtags to expand reach.

Create Your Own Branded Hashtag

Having a custom hashtag (e.g., #YourBrandTips or #MadeBy[Brand]) encourages community use and user-generated content. Promote it in your bio, stories, and packaging to build brand awareness over time.

Review and Rotate Your Hashtag Strategy Monthly

Track which hashtags drive the most engagement and impressions. Refresh your sets monthly — what worked last season may be stale now. Keep a list of 3–5 hashtag groups you can rotate for different types of posts.

Final Thoughts

Hashtags are still a valuable discovery and categorization tool — especially when used strategically. Use them to reach new audiences, join relevant conversations, and build community around your brand.

FAQ: Hashtags

1. Do hashtags still work?
   Yes — especially on Instagram, LinkedIn, and TikTok.
   
   
2. How many hashtags should I use?
   5–15 on Instagram, 3–5 on LinkedIn, mix on TikTok.
   
   
3. Should I hide hashtags in comments?
   It’s fine — Instagram still counts them.
   
   
4. What’s a branded hashtag?
   A unique tag tied to your business (e.g., #YourCompanyName).
   
   
5. How do I find trending hashtags?
   Use tools like Hashtagify or check TikTok’s Discover page.
   
   
6. Do hashtags help on Facebook?
   Not much — they’re rarely searched or followed.
   
   
7. Can hashtags be too niche?
   Not if they reach your exact audience.
   
   
8. Should I use the same hashtags every time?
   No — rotate to avoid getting flagged as spam.
   
   
9. Can hashtags boost follower growth?
   Yes — when they lead to profile views and engagement.
   
   
10. Do I need to do hashtag research monthly?
    Ideally — it keeps your strategy fresh and relevant.