For many business owners, tracking the success of marketing efforts often feels like a daunting task. With countless tools, analytics...
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Latest Insights
All of the latest news and insights from the team & web design world.
How to Understand Where My Website Traffic Is Coming From
Understanding where your website traffic is coming from is crucial for any business owner or marketer serious about growing their...
How to Understand Website Traffic (Without Getting Overwhelmed)
Tracking and understanding website traffic can feel like navigating a complex maze, especially for business owners who want clear, actionable...
What Marketing Metrics Should I Track?
In today’s competitive digital landscape, business owners in Providence, Boston, New York City, Philadelphia, Washington D.C., Austin, and Dallas–Fort Worth...
Which Website Builder Is Easiest for a Complete Beginner? (Wix, Squarespace, Weebly & More)
Ease of Use Means Simplicity Without Sacrificing Professionalism If you’re brand new to building websites, the “easiest” platform should feel...
What Is the Best Website Builder? Comparing Wix, Squarespace, WordPress, and More
Start by Defining “Best” — It Depends on Your Business Goals The best website builder for one business may not...
What Are the Most Important Basic Metrics to Track in Google Analytics?
Traffic Metrics: Who’s Visiting and How OftenStart with: Users – unique visitors Sessions – total visits New vs Returning Visitors...
How to Install Google Analytics on My Website
Step 1: Create Your Google Analytics Account Go to analytics.google.com, sign in with a Google account, and click “Start Measuring.”...
How to Use Google Analytics: A Beginner’s Guide for Business Owners
Google Analytics Shows You What’s Really Happening on Your Website Google Analytics (GA) tracks how visitors interact with your website....