Educate: Answer Questions and Solve Problems
Educational content builds trust. Think how-tos, tips, industry insights, and FAQs. Make it actionable and easy to digest — short videos, carousels, or quote graphics work well. If your audience learns from you, they’re more likely to buy from you.
Entertain: Humanize Your Brand
Show behind-the-scenes clips, team spotlights, or office life. Use memes (when appropriate) or participate in trending audio on TikTok and Instagram Reels. Entertainment increases reach and builds emotional connection with your brand.
Promote: But Only About 20% of the Time
Use social media to highlight your services, sales, and testimonials — but not every post should be a pitch. Balance promotional content with helpful or inspiring posts. Feature before-and-after photos, customer stories, or product walkthroughs.
Engage: Ask Questions and Start Conversations
Polls, “this or that” graphics, open-ended questions, and caption contests all increase engagement. Social media is social — invite interaction. This boosts algorithm performance and helps you learn what your audience cares about.
Showcase Your Authority and Success
Post about awards, milestones, client wins, and case studies. Let your followers see your track record. Use formats like carousels, quote images, and client video testimonials to back it up.
Final Thoughts
Your social media mix should educate, entertain, promote, and engage. Rotate content types to keep your feed dynamic, and always focus on value. If you’re unsure what to post, ask: “Would my ideal customer care about this?”
FAQ: What Should I Post on Social?
- What’s the best content for engagement?
Questions, polls, and behind-the-scenes visuals. - How often should I post promos?
No more than 20–30% of your content. - Do I need to post videos?
It helps — videos boost engagement and reach. - Should I post personal content?
Occasionally — if it aligns with your brand story. - Can I repost blog content?
Yes — break it into tips, quotes, or visual summaries. - What’s a carousel post?
A swipeable series of images or tips — highly engaging. - How do I know what’s working?
Track metrics like likes, saves, shares, and clicks. - Is it okay to reuse posts?
Yes — repost with new captions or formats. - How do I make content fast?
Batch create and use templates (e.g., Canva). - Do content pillars help?
Yes — they guide consistent, diverse content creation.