Our web design services or online store is a reflection of our physical company on the internet . That is why we must dedicate the same care to it that we dedicate to our business. It is difficult for someone to become our customer if our offices cause a bad image, or our store is disorganized or has some salespeople who do not help you find what you need. Well, the same happens if our website or online store does not give a good image of us and our products.

In this sense, although it is true that today everyone can design their own website, if nobody finds it online when looking for products like the ones we offer, or if once they find it, the visitor is not interested enough so that you decide to contact us or buy our products directly in the case of an online store, this page will not be of any use to us.

The same happens if we go to a design company that does not have a marketing team that conceptualizes the project to guide it to increase billing thanks to our website. Not to mention the classic bargains: a good website, customized for your needs, involves many hours of work so no one will do it for you for some dollars.

If you want your website to serve to facilitate that users who visit it are encouraged to contact you, it must have an effective and functional design, made by professionals after having studied your specific case. Here are 5 keys to a website that converts visitors into customers.

1. Fast charging

It is the first element that we take into account on a website. We look for a product or service on Google, a website appears that we find interesting, we click and… it takes centuries to finish loading. Too bad, it looked good, but we are busy people, so we closed the tab and tried another website that offers us the same … and loads faster. The first thing you should do if you want to attract customers to your website, and even more so if you have an online store, is to order a good hosting .

2. Attractive web design

It is the first thing we value when we take a first look at the web. It may already have some very interesting content, which if it is not presented to us in an attractive way, it will take us very little to turn around. We do it with a poorly presented plate of food, with an apartment that they want to rent from us with furniture from 30 years ago and we also do it with a website. If there is an alternative, we will go and choose another one that enters our eyes, and usually there always is. The design of your website must be attractive, that it distributes the contents well on the page (proportions), that it makes good use of colors and typography.

3. Interesting and useful content

It is the most important thing on a website. It enters us better through the eyes with an attractive design and after having quickly loaded texts, videos, images and all the elements that it consists of, but if we find them irrelevant, they will surely have lost us forever. The contents of your website must be original and impeccably chosen, written and presented . Visual content plays an important role in this equation.

50% of a website is good images, so you should always resort to photographs taken by professionals, either from an image bank or from your archive. With good content, we will build audience loyalty, make our sector more attractive and it will be easier for visitors to end up encouraging them to use our products. To do this, having the content well indexed in the template, integrating a blog to your page and facilitating the sharing of content on social networks through buttons, among others, will be very useful.

4. Intuitive navigation

It is so important that it could go in number 3 or earlier. For the design of our website to be effective and functional, it is necessary for the user to easily find what they are looking for on the page. Issues such as the time it takes to find the contact section of the company or the number of steps that a purchase process consists of, for example, are crucial in the abandonment rate of the page. It is essential to conceive the page as if we were our own clients, and not expect them to have patience with us that we would not have with other websites. We think that generally someone who enters our page will do so for very specific reasons, such as knowing who we are, what we offer and, if you are interested in what we offer, buy it or find out where to do it .

5. Responsive adaptation to mobiles

This feature could well be the first, since more than half of internet searches are done from mobile phones, so the other four features could depend on it. And precisely because of this large volume of connections from mobiles and tablets, it is essential to offer a good user experience from these devices.. We found your website, we entered it from our mobile and … well, I must decide between taking a long time to view some content that I have to expand because on this screen they see dwarfs or resorting to a similar website with a distribution of the content that is see perfectly. Let me think… Also, if you want your website to be found on Google, it is essential that you adapt it as soon as possible, since April 21, 2015 the search engine penalizes in search results from mobile phones to websites that do not look good on these devices.