For those who are entering the world of web pages, surely the term “SEO Services “, Search Engine Optimization for its acronym in English, will have already been presented on several occasions … But do you really know what it means and what it is for? In this publication we will explain what it is about.
According to Wikipedia, search engine optimization, Search Engine Optimization in Rhode Island or SEO is a set of actions aimed at improving the positioning of a website in the results list of Google, Yahoo or Bing, or other internet search engines.
Understanding this concept, SEO is nothing more than positioning a website within the best results offered by search engines on the internet when a user is making a query through them. The objective is that our website, blog or landing page appears among the first results so that the user feels encouraged to enter it and thus improve traffic in it.
SEO plays a fundamental role when it comes to making us visible on the internet and our public can find us quickly. In this sense, web positioning turns our page into a useful tool both for users and for search engines that analyze our content and verify that it is of quality and complies with their standards.
If you still do not understand the importance of optimizing your website, we will explain it to you with numbers:
Suppose we have a company or business that is dedicated to the sale of sports shoes. For its part, the keyword “running shoes” in Google is searched approximately 600,000 times in a month and assuming that the first result that appears in that search engine related to that term takes 20 percent of the clicks, we are talking about nothing more and nothing less than 120,000 visits per month. Nothing despicable, truth.
SEO is the quintessential technique for internet users to find us easily and quickly.
The first thing we have to know is that Google or Yahoo engines constantly update their search algorithms to improve the user experience and that they find what they are looking for precisely. And although there are several factors that affect positioning, the main ones for them are the authority of the page and relevance.
When we speak of authority we refer to the popularity of a website and that is for Google, the more popular it is, the more important the information that is shared from there is. It is based, as we explained above, on the user experience.
Relevance is nothing more than the relationship of a page with a specific search. Like the example we put from the shoe store.
Finally, there are two other aspects that are very important in order to position a website, they are SEO On-site and Off-line.
The On-site is entirely dedicated to maintaining the relevance of the website so that it is optimized for search engines and they understand what is in its content. That is, the use of keywords, page load times, URL’s formats and the user experience.
Off-site SEO is the aspect that is responsible for improving factors such as the quantity and quality of links, presence in social networks, mentions in other media and the direct performance of searches.